Shifting from offline to online

Tuesday, September 12, 2023
To start accepting orders online, you need an e-commerce-enabled website. If you’ve never dealt with websites before, no worries: we can help you easily set one up on TMC Shop Now
If you already have a website for your business, but it doesn’t have an online ordering option, you can add TMC Shop Now to your website. It doesn’t matter which site builder you used to create your website — just connect your TMC Shop Now and you’re ready to go. You can also add an entire store, categories, or just a single product to your website.
You can also use TMC Shop Now to sell on Facebook and Instagram as it connects to both social media platforms in minutes. Getting an e-commerce website up and running with TMC Shop Now is pretty simple, but shifting from offline to online doesn’t stop there. Here are a couple more ideas to protect your existing customers and attract new ones.
Offer curbside pickup and/or contactless delivery
You can offer a carry-out option to your local customers so that they can order products online, then stop by your place and pick their products “curbside”. This curbside pickup option is great for local sellers such as local restaurants taking online orders, stores selling groceries, and similar businesses. Now that avoiding contact whenever possible is our new lifestyle, pickup and delivery have to change too.
Here’s how curbside pickup works:
• A customer arrives to pick up their order and lets you know by a phone call that they’re at your location
• You carry out the order
• The customer opens their trunk from inside the car, and you place the order in their trunk.
Contactless delivery means customers can get their orders without coming face-to-face with couriers. For example, orders can be left at the customer’s door. Couriers can send a photo of it or call the customer to let them know it’s been delivered.
Sell digital products
No matter what you sell, digital products and remote conferencing services can provide additional support for your business. Plus, you won’t have to deal with shipping and inventory, which makes selling digital products and services contactless and safe for you and your customers.
A few examples include:
• Selling ebooks, checklists, guides, how-tos, and video courses
• Giving online lessons or consulting
• Creating online conferences for your customers, like hosting online masterclasses.
Register on Google My Business
People turn to Google to verify open businesses and their hours, so make sure your customers can find the information they need. A Google My Business account allows you to display your business hours, address, posts, photos, and reviews across Google search and Google Maps. If you already have a Google My Business account, make sure to update any information that’s changed as a result of COVID-19.
Stay in touch with your customers
Use social media or newsletters to connect with your customers and let them know about changes in business operations. Announce new products, share how they can support you, and explain changes to your pickup and delivery options with respect to COVID-19.

Setting up an online store allows you to resume operations and keep sales rolling. So the faster you can take your business online, the sooner you can start accepting new orders. And with TMC Shop Now, we make it simple for you to get setup. Contact your TMC team at 888-249-9919 if you have any questions or would like to see a FREE demo of TMC Shop Now. 

TMC 9/12/2023