As a small-business owner, involvement in your community’s activities gives potential customers another reason to trust and select your business. Companies that encourage community involvement to distinguish themselves from their competitors and can see many benefits, including:
- Loyal Customers
- Happier Employees
- Referral Opportunities
Business owners can evaluate their business and employee strengths and select volunteer activities that draw upon those strengths. For example, TMC is a merchant services company so volunteering to help our non-profits set up credit card processing and process their credit card transactions at their events is a very natural fit and our team LOVES being involved!
Once you have your volunteer strategy, let current and prospective customers know what you're doing by including this information on your website blog and Facebook page.
There are several ways businesses can get involved in their community:
- Join your Chamber of Commerce- Becoming a member of your local Chamber can help you create connections with other area business owners—providing you with tools and resources to solve strategic issues, as well as gain new insights and ideas.
- Support a local charity- Donate a percentage of your profits to a charity that’s important to your local community, or volunteer your time to an organization. You may want to consider choosing a charity that fits your business focus.
- Participate in “shop local” events- Help market events that create awareness about shopping locally, as well as stimulate the local economy. Look to SBA.gov for ideas about Small Business Saturdays.
- Have a TEAM outing- as a staff clean up your local community park, or school ground, or participate in a food or clothing drive. This is a great way to show the community you care.
These are just a few ways you can contribute together! Your ideas can be as creative and unique as the community in which you serve and the various members of your team. One of our favorite company quotes is from a man who left a great legacy of giving back and leaving the world a better place than he found it! Enjoy this quote by Mr. Zig Ziglar and remember that your company can make a tremendous difference when you look for ways to give back to your community!
“You can have everything in life you want if you just help enough people get what they want”-