Time To Think About Gift Cards!

Thursday, October 1, 2020

giving gift cards

There are lots of great reasons to consider gift cards but here are a few of the most basic to consider as the holiday season gets ready to make its big debut!

WHY ARE GIFT CARDS BETTER THAN GIFT CERTIFICATES?

  • Gift Cards are secure, unlike gift certificates, so they can be placed on display to spur impulse buying.
  • If the Gift Card value is not fully used, the balance remains on the card.
  • Gift Cards are perfect for chained accounts (think Saturday Markets, multiple locations).
  • Gift Cards reduce the administrative costs that often accompany paper certificates.
  • Often times, customers will spend beyond the amount on their Gift Card.
  • People LOVE to give & receive gift cards these days so they might as well have yours as an option.
  • Gift Cards serve as a colorful, pocket-sized advertisement that your clients can carry with them.
  • Gift Cards are great promotional items (if a customer spends $50 you could give them a $10 gift card to use on a future purchase- for example).
  • Research shows that Gift Certificate sales increase 10% to 15% when replaced with Gift Cards.

The window is getting smaller with regard to being able to order, create, and ship Gift Cards before the holidays are upon us! Give us a call @ (1-888-249-9919) right away to determine if accepting gift cards is a good option for your company!

We can help you weigh and measure the costs and the benefits to determine if this great value-added service will help you grow your business!
Cheri Perry 10/1/2020

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