It is impossible to be everything to everyone! Finding your unique niche' is incredibly important to the success of your company.
LOTS OF COMPETITION
- If your industry is anything like the Credit Card Processing industry; you have a TON of competition. Your potential clients are looking for your product and or service, delivered in a manner that appeals to their needs. For some, just picking a product off the shelf is AOK. For others, they want more of a personalized experience. In a crowded field of competitors, identifying the customers who want what you have, delivered in the manner that you deliver them, is mission critical.
YOUR UNIQUE PROPOSITION